Treatment

Student video analysis

This music video is as energetic and catchy as the song that goes with it. I think this music video is very good. They have put in a lot of thought when thinking of the how the video can relate to the song. The video goes along with the beat of the song and a lot of the scenes go along with the video.

Music video animatic

Locations

the following

are pictures........

Filming techniques

We have looked at different techniques to make filming the video more intreseting. This is to try and make our video more interesting. We have made a small budget that we plan to use on the film to be able to buy ,and make props. We have put in hours of research looking into making equipment that we may need to film some of the shot that we have planned, due to lack of money compared to a professional music videos. We plan on using the video tutorial above to film a specific shot of our video. This video make a no budget good effect buy modifying the tripod. We plan on using the tripod like this to film the shot of our main character getting up from a park bench.  

This video gives and easy and quick example of how we can turn our tripod into a steadicam. This          will be needed as a main segment of our video will be filming our main character from the front which means we will need to be able to film a steady shot of him.

Resources for our video

For the the music video shoot the resources we plan on using are a number of costumes, camera and filming techniques. We have chosen a selection of clothing that our singer will be wearing during the film shoot, we have also contacted extras that will helping with scenes going on with the background of the video.

Outline of idea for Music video

The overall idea of the video has come down to a tracking shot of the main singer in the video. Due to the songs tempo and steady rhythm we believe that the video works really well with just a tracking shot of the main character, having it filmed any other way we believe would not match the beat of the music video and would make things a lot more complicated. The idea for the video is a journey that our singer is taking, this is similar to the original music video for our song. Our singer is in a public area sitting on a bench, when he gets up he is attacked and knocked unconscious . We plan on him getting up and starting to walk home. The video takes place in his head and the real world. We plan on filming some of his journey home, side wards on. We then plan on projecting the video on to a blank sheet and have our singer in front pretending to walk as if he were actually there, when the viewer is able to tell the obvious truth. from this we plan on switching to a shot of the our singer in the real world on location, filmed from front on looking dazed and confused. During this "reality scene" we plan on having things going on in the background that are relevant to the songs lyrics. The video come to a climactic ending with the main singer being killed. The main idea for the video is that when the singer is knocked unconscious he sinks into his own world in his head, and that there is a layer of separation between and latency between him in the real world and his head.

Audience research result

 From the various number of research we have done to get an insight into what makes a good music, we have found out a number of interesting things. From the results of our survey we have found that a number of people  are more into indie than genres such as Rap or RNB. From these results we can see that making a music video for an indie song will probably attract more views. The survey also taught us that people discover most of their music videos from sites such as Youtube. Using social networking sites, including Youtube will spread our music video more than an other medium. Another form of research we conducted was the Vox pop. The fox pop's question of focus was "what is you favorite music video and why?".  Our answers included that people liked music videos to be open, in terms of their ideas. People liked music videos that were unusual or strange, they said that they liked the video to  be visually interesting. This has influenced to really expand our thoughts and ideas. It has also put us in the frame of mind that any idea that we come up with can be made to work.

Ideas Mood board

Audience Research wordle

This is to illustrate the results of our survey. A visual representation.

Student Digipak Analysis

This group design used a varied number of styles on their digipack. The feel of the digipak gives you a clear indication of what genre of music the band is about(which is pop). The used of doodle outlines with colourful text in between is a astatically appealing choice, it draws your eye. the back of the digipack is also well done, in a stylish and professional way, again the use of colour is bold and stands out. this can be seen through out the images and art on the digipak.  the back does a good job of its choice of font and the layout. The 

Analysis of my 3 favourite music video

The music video for "Battles-Tonto" is one of my favourite music video because the songs setting is really interesting, at the begining of the video you do not where they are. Its then revealed to be in the woods, while being ilumniated by light setting. The music video is  good in the fact that the idea of the video

The music video for the song "race in" by Battles is another one of ,y favourite videos. Like the last video i believe that it stands out and does something new. The song takes place in a glass cube, where the band is playing their instruments. There choice of clothing are casual and the lighting on the cube gives it a stylised effect.

Ok goes video I find very impressive in terms of the technicality of the performance in the video. The video shows the band members preforming a choreographed dance using the treadmills. The not many other aspects to talk about the video apart from the performance, which is meant to be the main focus. it really interesting how they had to synchronise the treadmills.

Proposal as to expand/broaden audience/increase

to expand our ideas we want to think openly about attracting not only fans on the genere of music but to also attract new listners. We have thought about using a wide range of advertisements to reach of to ne people. these could include posting in newspapers, and flyers etc.

Artist profile: Scroobius Pip

Scroobius pip is an artist that is signed to the label speech devolopment records. The label is owned by Pip and has signed several other artists. Scroobius Pips music style is Electronica and Hip-Hop.

Survey-monkey

We have made a survey on the site surveymonkey.com. This survey is to find out what people like about music videos.

Vox Pop practice

To start looking in to audience research we have practiced filming a vox pop. A vox pop is a number of short interviews that answer question about a certain subjects. In this vox pop we ask three people about the things they like in music videos.