Jamie thraves case study

Jamie Thraves is a director from Romford who started directing short films when attending university at Hull, he also started to make music videos. Later on in his career he started to push a number of ideas for films and music videos on big studios, in which he constantly got rejected. He eventually used one of his award winning video as a calling card, which got his foot in the door. He was hired by Factory Films. He showed Factory films three of his music videos, each film costing £5000 each

when Jamie thraves caught his big break he went on to direct music videos for coldplay and radio head.

his video for Coldaplay was award winning and boosted Coldplays music career. Jamie hate Coldplays music but managed to film their best video. the video was shot in reverse with the video rewinding back to the scene of a car accident, through this video the lead singer is singing forwards. the concept of the video came to jamie when he read the line of the song which says "back to the start" this one line of lyric influenced the whole video.

the video cost £200,000 to film and was filmed in three days. months before the actually filming of the video the lead singer had to learn to sing the song backwards. this was because the lyrics had to be sung  phonetically right. if the singing was filmed backwards and then reversed it would not look the same and natural.

another video of Jamie Thraves which gained both him and the band radio head allot of successes was "just". This music video was not intended to be for radio head, Jamie had, had the idea for this video for a while. When Jamie heard the song "Just" by radio head, he thought the video would fit well with the song, he explained the concept to radio head and they liked it. The video took three days to film and  cost £100,000. The concept for the video was that a man had a terrible secret that made him want to stay laying on the ground, eventually he formed a crowd of people wondering why he was there, someone in the crowd gets the man to tell the secret which then causes everyone else to lay on the ground. What makes this video clever is that there is no speech, the entire video is subtitle apart form when the secret is told meaning that no one apart from Jamie knows the secret.