Evaluation question 1:In what ways does your media product use, develop or challenge forms and conventions of real media products?

We believe that our music video is effective as we have study the convention of music videos.  Having watched  “100 best music videos” by channel 4 and looking into what makes a music video good we believe we have followed enough of the conventions to create a good product. The convention s of out. The conventions for a good music video include, good lip-syncing. 

Lip-syncing makes the whole of the singing in the video believable; having the audio slightly out of sync throws off the viewer and can make the video unwatchable.

Costume
Good costumes make the singer in the video interesting and appealing and can influence the viewers opinion of the artists , for example in Christina Aguilera video for “Dirrty” she changed her image from being a known as a nice and friendly performer, having previously been on Disney’s Mickey mouse club form becoming known as Adult and serious. We believe that the costumes that we chose to use in our video fit well with the genre of music and fit the character well too.

Lighting

Lighting is an important aspect of a video when used effectively. However our video didn’t really focus on it as a main aspect of the video. We believe that out video is well light but it doesn’t really for further.  A music video that does use lighting as an aspect is Ed Sheeran’s music video for “ you need me I don’t need you”, which was directed by Emil Nava and features a man singing the lyrics to the video with his hand. This video is effective as it has a spotlight that’s on the singer where as the rest of the setting is pitch black. This draws attention the singers face and emotion and his signing.

Locations

Locations for our video were based around the songs lyrics. As the song talks about the do’s and don’ts of everyday life we found that our video should reflect this. Our locations may be simplistic but we felt this is what best suited the songs lyrics and meaning. For our locations we filmed at local parks and buildings in our area.

Editing
Originally our idea for the how the music video was set out was to have jump cuts showing of each scenario that was listed in our song. This idea was later changed as it proved to be difficult find willing participants to feature in the video. We also believed that the jump cuts may not allow us to show as much lip syncing as possible.

We later decide to have compromise of what we wanted, and we added a mixture of the scenarios and  different sides of the artist signing the lyrics. This allowed us to fill the music video with interesting shots based on the lyric but also gave us the chance to make the lip syncing better for the video.

To make the video go along with the fast tempo of the song we tried to make the cuts as short as possible and added a number of transitions and effects to keep the viewer interested.